Marketo Lead Nurturing Track: Get Advocacy ROI from Disqualified Leads
Disqualified leads in Marketo are the people who will never be our customers because they don’t fit a target demographic. Immediately, they appear to have no potential revenue value. An Advocacy Track...
View ArticleChecklist of Projects and Tasks for Marketing Automation Implementation
Through both in-house marketing and client work, I’ve found some big, meaty tasks that need to be completed for marketing automation implementation. Here’s a list of the projects you need to complete...
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